China International Natural Health & Nutrition Expo (NHNE)

13-15 May 2026

National Exhibition and Convention Center(Shanghai)

Greater Nutrition, New Value

The Natural Health & Nutrition Expo (NHNE), hosted by Reed Sinopharm Exhibitions, is Asia´s premier event for health, nutrition, and dietary supplements. Spanning over 40,000 m2, the event showcases 1,200 global leading brands and draws 100,000 buyers, including agents, distributors, chain drugstores, e-commerce platforms, department stores, supermarkets, and terminal purchasers. Attendees can explore a plethora of health and nutrition products across 10+ specialized sectors, such as dietary supplements, health foods, functional foods, nutritional supplements, and food for special medical purposes (FSMPs). In addition, over 30 high-profile meetings, forums, and live activities will take place on site, providing invaluable insights into the industry´s future.
Be part of Asia´s largest health and nutrition event and connect with the industry´s most influential players. Whether you´re looking to discover the latest innovations, grow your business, or forge lasting partnerships, NHNE is the ideal platform for achieving your goals.

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Exhibitors

The exhibition spans diverse sectors, including health food, functional food, nutritional supplements, and FSMP, attracting 1,200 global top brands unveiling 10,000 innovative products.

Showcase Your Brand

Visitors

The event attracts a wide range of attendees, including agents, distributors, chain drug stores, e-commerce platforms, department stores, supermarkets, and end purchasers, with 100,000 professionals in attendance to explore opportunities and negotiate deals.

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Forums

Throughout the expo, 30+ authoritative, expert-led forums and engaging on-site activities delve into both macro-level developments and specific sub-sectors of the health and nutrition industry, covering key topics such as marketing strategies, R&D innovations, and evolving policies and regulations.

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Effective Distributors Engagement

Leveraging a network of over 100,000 channel distributors, end purchasers, and professional service providers, NHNE provides a comprehensive service chain to help businesses expand distribution channels, cultivate new markets, and seize lucrative business opportunities.

Building Strategic Partnerships

Through exclusive business matchmaking, NHNE connects participants with an elite network of industry leaders, key decision-makers, and top performers, including CEOs of Top 100 companies and high-achieving channel distributors. This curated environment fosters long-lasting strategic partnerships, enabling attendees to leverage valuable resources, share insights, and explore collaboration opportunities. By emphasizing personal connections, the event drives industry growth and future success.

Nutrition Look Gala Event

Co-located with NHNE, the Nutrition Look Gala brings together 150 high-level executives from leading institutions, embassies, consulates, top brands, and key agents. This exclusive event provides a premier platform for industry leaders to celebrate innovation, forge enduring partnerships, and engage in meaningful networking. By fostering long-term collaboration, Nutrition Look plays a vital role in shaping the future of the health and nutrition sectors.

Audience Engagement Network

NHNE boasts a robust promotional ecosystem, with:

  • 200,000+ engaged audience members
  • 80,000 followers on WeChat
  • 1 million official website views annually
  • 100+ supporting media partners
This multi-channel approach ensures sustainable brand visibility, reaching a global audience and reinforcing NHNE’s position as a leader in the health and nutrition industry.

News

Report on China’s Healthcare Product Industry and Consumers (2023-2024)

According to data by iiMedia Research, the market size of China’s healthcare products is expected to reach 328.2 billion yuan in 2023 and 423.7 billion yuan in 2027. As consumers’ health awareness raises, people with gray hair and the younger generation will constitute the main driving force. Survey data shows 72% of the respondents consider healthcare products as nutritional supplements and most of the respondents understand the regulating functions of healthcare products towards human bodies and their health awareness gradually increases.

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Report on the Market Outlook of China’s Health Food Industry in 2024

As population aging is accelerating, and Chinese people’s health awareness has been raising, their demand of health food has been expanding constantly, and the market size of health food is rising steadily.

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Release of the Report on the Healthcare Product Industry and Marketing Trends (2024)

In recent years, the domestic market of healthcare products has undergone rapid growth. However, when compared to the US market, the Chinese market still has a long way to go in terms of penetration rate, especially for people aged between 35 and 44. The penetration rate among people aged between 35 and 44 in the Chinese market is 11%, whereas it reaches 51% in the US market. The healthcare products market shows great promise.

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Feedback from Industry Leaders