国际主论坛

第二届NHNE营养保健食品国际高峰论坛

 ——跨境电商新常态的机遇和挑战

NHNE’s Second Forum on China’s Opportunities and Challenges of the New Normal of Cross-border E-commerce

 

长期以来营养保健品作为跨境电商的主要交易商品之一。然而,由于保健品的商品属性具有特殊性,海外品牌一方面收获巨大的经济利益,另一方面却陷入准入困境。

Nutrition and health products, for a long time, is the major trading commodity in cross-border e-commerce. However, due to the particularity of the commodity attributes of health products, overseas brands gain a huge economic benefit, but someone of foreign brands fall into the dilemma of market access.

 

2018年进博会召开,国家顶层设计释放出强大的扩大进口信号;2019年1月1日《电商法》正式实施,以往的“灰色地带”被纳入监管,预示着跨境电子商务市场朝着更规范的方向发展。有专家预测此举将会降低代购的利润空间和竞争优势,同时也促进代购行业向正规化专业化转型,海外品牌在跨境渠道面临新的挑战和机遇。海外品牌该如何寻求渠道合作?未入局的企业如何布局?

大幕重启,谁能擎帆逐浪?我们拭目以待!

The convening of the China International Import Expo 2018 shows a strong signal to expand import from the top-level design.  On January 1, 2019, E-commerce Law was formally implemented, and the previous "grey zone" was brought under regulation, which indicates that cross-border e-commerce market is developing towards a more standardized direction. Some experts predict that this move will reduce the profit margin and competitive advantage of DAIGOU(purchasing agent), and also promote the transformation of the industry to standardization and specialization. Overseas brands are faced with new challenges and opportunities in cross-border channels. How should overseas brands seek channel cooperation? How should enterprises not in the industry make overall arrangement?

 

论坛时间:5月13日  9:30-17:00

Time: May 13  9:30-17:00

论坛地点:M502会议室

Revenue: Conference Room M502

主办单位:国药励展

Organized by: Reed Sinopharm Exhibitions CO., LTD.

参会费用:品牌企业,代理商,终端商,投融资机构等免费,其他收费1000元/人

Fees for attending the conference: brand owners, commercial agents, terminal operators, investment and financing institutions can attend the conference free of charge. Others are charged 1,000 yuan per person.

 

会议议程Agenda

时间Time

会议内容Topic

9:30-10:00

签到Registration

10:00-10:10

主办方致辞Speech by organizer

上半场:宏观环境

First Half: Macro-environment

10:10-10:40

中国进口食品监管体系简介

Brief Introduction to China Imported Food Supervision System

发言嘉宾:张路,中食安信(北京)信息咨询有限公司食品法规部经理

Speaker: Zhang Lu, Manager of Food Regulation Department of Antion (Beijing) Information Consulting Co. Ltd.

10:40-11:10

电商新政对海外保健品渠道布局的影响

The Influence of New E-commerce Policy on the Distribution of Overseas Health Products

发言嘉宾:王尧,科园信海(北京)医疗用品贸易有限公司大健康事业部高级经理

Speaker: Wang Yao, Senior Manager of Big Health Business Unit of Beijing Kyuan Xinhai Pharmaceutical Business Co., Ltd.

11:10-11:40

膳食补充剂在电商时代的发展和挑战

Development and Challenges of Dietary Supplements in E-commerce Era

发言嘉宾:Peter Osborne (欧必得),BLACKMORES澳佳宝亚洲总部董事长

Speaker: Peter Osborne, Chairman of BLACKMORES Asia Headquarters

下半场:平台运作

Second half: platform operation

13:30-14:00

国民健康跨境消费趋势洞察

Insight into Cross-border Consumption Trend of National Health

发言嘉宾:李湘,CBN Data首席商业分析师

Speaker: Li Xiang, Chief Business Analyst of CBN Data

14:00-14:30

全球购保健品海淘市场

Health Products Market on global.taobao.com

发言嘉宾:图先,全球购品牌及供应链负责人

Speaker: Tu Xian, Head of Brand and Supply Chain of Taobao  Global

14:30-15:00

国际生活方式的打造

Creating a International Lifestyle

发言嘉宾:贾梦,苏宁国际集团总部办主任、战略管理部总监

Speaker: Jia Meng, Head of Suning International Group Headquarters Office and Director Strategic Management Department

15:00-15:20

新机遇 新挑战 新未来

New opportunities, New Challenges and New Future

发言嘉宾:刘笛 美深(武汉)贸易有限公司(健美生) 副总经理

Speaker: Liu Di, Vice General Manager of Meishen (Wuhan) Trading Co., Ltd.(Jamieson)

15:30-16:00

全球营养保健品趋势暨创新产品TOP20发布

Global Health Product Trend and Innovative Products TOP20 Release

地点:5.2展馆星光舞台

Venue: Main stage, Hall 5.2

16:00-17:00

Happy Hour国际酒会(定邀,凭邀请函)

Happy Hour International Reception (By invitation only)

地点:5.2展馆星光舞台

Venue: Main stage, Hall 5.2

*会议内容若有调整,以现场公示为准!

The agenda of the conference and activity is being updated. The public notice on the spot shall prevail!

 

 

 

项目合作:王 畅 (010) 84556571

参展咨询:杨成龙 (010) 84556608

王 蕾 (010) 84556650

魏润雨 (010) 84556526

崔永志 (010) 84556517

参观咨询、市场/媒体/市场合作:

田 野 (010) 84556504

赵青阳 (010) 84556674

海外品牌参展咨询:敖 琳 (010) 84556528

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